Campaign
WaFD Bank
Known for business, trusted for almost everything.
After over a century as a trusted neighborhood bank WaFd Bank is pivoting from consumer banking to focus purely on business banking. It’s a bold strategy that calls for a bold statement.
Guess what? WaFd Bank is built for business
- Advertising
- Campaign
- Digital
What We Did
The challenge: find a spokesperson with WaFd cred.
WaFd Bank is a warm, friendly place where the bankers want to get to know their customers and they never want to take themselves too seriously. We were told, “Just because it’s a business bank doesn’t mean it can’t be fun.” So we ran with that.
A greaser, a pug, and a gap tooth guy walk into a bank.
We found our spokesperson—and Jamie absolutely nailed it. She is the banker who knows how to stay in her lane while still helping a curious collection of customers who count on their banker’s advice... even when maybe they shouldn’t.
