Squid
Shaking up premium coffee culture
A novel espresso tool that uses sound to level and tamp the coffee grounds, Squid was invented by a coffee outsider. After some initial vetting with coffee experts we were convinced Teddy had a winning product. But the question remained...
Can you build coffee cred on looks alone?
- Website
- Advertising
- Video
- Campaign
What We Did
From zero to nifty in six weeks
The next and best chance to market Squid was just weeks away.
Squid came to us with a prototype, a logo and a question: what do we need to do to launch this product? We got to work. First order of business was to get a website and product video up in time for the Specialty Coffee Expo. Ads on Meta and Reddit to follow shortly after.
CTRs consistently 2x benchmarks
The Meta ads saw click-thrus over 2.5%
We tapped our network and met with some serious coffee nerds, including a former barista champion, and quickly put our messaging together. We knew the art direction had to scream premium if we were going to appeal to this crowd. The results suggest we were correct.
