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Rebranding Vertafore

Vertafore is the leading developer of software solutions designed for the insurance industry. We redesigned their logo, designed and launched a new visual identity and brand book, and continue to serve as brand stewards working with other agencies to ensure Vertafore maintains a consistent presence in the marketplace.

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When Culture Meets Brand

At Rupert we believe in brands that are more than marketing and reach deep into company culture. At Vertafore, a new logo, color palette and photography direction was just a piece of the puzzle. They were interested in creating a new culture. One that thinks less like an insurance company and more like a technology company.

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Launching The Brand

The new brand was timed to launch along with a major new product release for their flagship product, the Vertafore Agency Platform. For the first time Vertafore’s most popular products were integrated into a single, integrated cloud-based solution. The result: Vertafore’s best year ever.

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Brand Stewardship

Today Rupert continues to work with Vertafore, serving as a brand steward and helping to deliver a consistent message and look. In addition to print and digital advertising, we provide suggestions on product naming and messaging for Vertafore’s catalog of 50+ solutions and help integrate acquisitions into the new brand.