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When THC goes CPG

The Goodship is a pioneer in the legal edible marijuana industry; bringing a sense of style, maturity and brand to an immature market. Rupert designed the website to show potential customers (and resellers) that The Goodship was a grown-up company with strong business practices and a friendly, customer-centric ethos.

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Separating Fact from Fiction

Consumers of edibles are typically older, or less experienced with the psychoactive ingredients of marijuana. Our research showed a lot of misconceptions at the retail level. To help customers make informed decisions and better enjoy their experience, we created “The Goodship Guide to Edible Cannabis”.

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More brand for your buck

The predominant language around edibles and cannabis in general is around “getting wasted.” The Goodship is focused more on responsible consumption and the enjoyment of the world and people around you. Rupert developed this brand-forward print ad to appeal to an older audience uninterested in delving into stoner culture.