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Defending a Coffee Giant

Seattle’s Best Coffee is a defender brand for the Starbucks portfolio, allowing the coffee giant to go places the green mermaid can’t—like Chevron ExtraMile, Burger King or Subway. We’re often asked to bring the brand to life within the context of another brand environment and redefine expectations for quick serve coffee.

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From Grocery to C-Store

Convenience stores, like Chevron ExtraMile, attract a different crowd than Seattle’s Best Coffee’s typical grocery customer. To translate the brand for Chevron we created an entire system of signage that kept the premium, romantic feel of the brand but still drove results in the offer-driven c-store environment.

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Collaborating to Drive Trial

At Rupert we believe that how well you can collaborate as an agency says a lot about what you can accomplish for your client. This Facebook app was one of 5 we designed, collaborating with four other agencies. Together we’ve given away over 500,000 samples of Seattle’s Best Coffee.

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Moms and Dads Need Coffee

These friendly little boxes were sent to married millennials with children, identified as having previously purchased K-cup coffee at Wal-Marts. In addition to tying the creative to a national campaign, these self-mailers had to grab the recipients’ attention and convince them to try Seattle’s Best Coffee for themselves.