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A Brand Built to Love

Dreamlets are adorable, cuddly creatures that bring out the best in everybody. When Rupert was asked to build the brand from the ground up, the first thing we asked was, “What are you trying to do?” The answer, “To make everyone happy.” Well, we thought that was a pretty fantastic foundation for a brand.

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Let’s Dream

The company was built on the belief that there’s a very real connection between dreaming of something and becoming that something. To be happy, smile. To be successful, dream big. So we decided to call them “Dreamlets” as in, “Let’s Dream,” and designed this happy mark to bring the name to life.

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The Soft Sell Works Hard

Websites are often the primary manifestation of brands. For Dreamlets, that meant a site that was a delight to use and worked well as a retail (and wholesale) channel. We built a simple, focused UI that gently, but unerringly, led visitors toward purchase without losing the joyful qualities that make Dreamlets so special.

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A Piece of The Brand

It was important that the brand experience continued after the sale. How does it feel to get a Dreamlet as a gift? To open the box for the first time? The booklet that comes with each Dreamlet is much more than a catalog of products it is a chance to sit down with each customer and tell them how Dreamlets think and feel.