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Big Shrimpy

Makers of incredibly durable and environmentally friendly dog beds, Big Shrimpy was named after the company founders’ German shorthaired pointer. When retailers complained about the marketing, Big Shrimpy realized it was time to rebrand. We created a logo that was a strong and long lasting as the beds themselves.

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Web

In addition to the logo, we designed and wrote a site that lived up to the slogan, “Built strong for your pet & planet.” Simple, bright product photography shows just how much dogs love Big Shrimpy and Big Shrimpy loves dogs.

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Retail Packaging

In retail, Big Shrimpy had to attract shoppers, then deliver enough product information to inspire purchase. The natural paper conveys the brand’s environmental stance, and bold, casual copy speaks to the products’ durability and comfort.